Aug 29, 2016
Sales partnership between German cycle manufacturer MIFA and innovative Taiwanese enterprise BESV will see them begin a new shared journey after Eurobike
Sangerhausen, 23.8.2016: Taiwan’s innovative e-bike brand BESV and MIFA-Bike GmbH will join together in a sales partnership for Germany after Eurobike. BESV is owned by the Darfon Group of Taiwan, one of the leading electronics and IT companies active in the areas of control devices, power and energy technologies, and in environmental technology. Darfon is also the world market leader in the manufacture of computer keyboards.
Tobias Schweter, Head of Sales at MIFA-Bike, explains: “The BESV brand is utterly unique, and so it’s the ideal complement to our own brands under the MIFA branding umbrella. So our GRACE and Steppenwolf sales teams will be the contact partners for German retailers. Together we have a significantly strengthened portfolio, which makes us even more attractive for any e-bike specialist. The BESV models are quite exceptional with their very individual design, powerful motor assist technology, completely up to date and well integrated batteries, and with digital networking inspired by automotive technology.”
Jonathan Yin, Associate Vice President of BESV, added: “We are delighted with this new, powerful partnership with MIFA-Bike. For us, MIFA is the perfect partner to handle sales of our e-bikes in Germany. MIFA has a huge network of dealers and can also guarantee seamless support thanks to its experienced Steppenwolf & GRACE sales team. This will enable us to bring BESV to market faster, and to further strengthen the brand in the German-speaking countries.”